Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium. Now days without Digital
marketing you can’t think of small business. So if you are going to start
with digital marketing industry, there is no better time than today. Online
marketing is so critical for any small business expecting to stay
competitive. But what online marketing strategies should you focus on in
your restricted time is a busy entrepreneur? Here are 10 most effective
digital marketing tips for small business owners. Read on:
1. Explore Digital Advertising
Search engine optimization and social media posts will only take you so
far. To stand out from the rest online, you should start with pay-per-click
online ads and ads on social media channels. By choosing the right keywords
and narrowing your target potential customers, you can hone in on those
prospective customers who are most likely to want what you sell or service.
2. Connect with Customers Via Newsletters
Email is one of the most effective digital marketing tool. Whether they are
consumers or business owners, and no matter what their age, just about
everyone checks their email box. Create a monthly email newsletter and send
out regular marketing messages with special offers, news, and discounts.
3. Use Online Reviews
Claim your listings on online ratings and review sites, such as Google
places and Yelp. Use signage in your location and links on your website or
in your emails to encourage your customers to write reviews for your
business. Observe your reviews and rapidly respond to any that are
negative. You should try to maintain a rating of four stars or above.
4. Use Social Media Regularly
A research shows this may actually turn followers off and make them tune
out your posts. However, if you provide valuable content to your target
audience, they will be much more likely to pay close attention to the few
promotions that you mix in there. Be engaged with your audience, building
trust and brand loyalty, rather than using your profiles to essentially be
online billboards.
5. Content Marketing
Try starting a blog for your business. Play with your keywords to optimize
for SEO, and even tap into industry influences to contribute posts and
share with their communities like LinkedIn. Content is really important!
The more you can produce, the more links you can tag and the more you have
to share.
6. Follow the Rules
When it comes to online marketing or any other kind of marketing, three
rules are: Keep it simple, be consistent, and always respond to feedback as
soon as you can.
7. Test as much as you can
The best way to improve your small business is to never become irrelevant
and always be testing. Identify your customer’s needs, test your hypothesis
with paid advertising, iterate, and test again.
8. Think Local
If your business targets local customers, claim your listings on local
search directories, such as Google My Business and Bing places for
business. These services are free and help ensure that nearby potential
customers find you when they search online for your service.
9. Include Basic Information
Include important information customers want to know at first. Your
business address, phone number, hours of operation, etc. on your website
where visitors can find them easily. You would be surprised how many
businesses forget to show this most basic info.
10. Built Your Website
Make sure you have an updated, mobile-friendly website that is easy for
users to navigate across all devices like PC, mobile phones, tablets and
has a modern, clean design. If you aren’t experienced about website
building, there are lots of online services for that purpose.
Built Your Website