|#1. Lead generation
Get more people to be interested in your products by showcasing what your products are. In his words, If you are not generating new leads every day, you are losing out on a whole lot of money.
This means educating your audience without the intention of selling. Offer value upfront. Teach them about something they don’t know. Or even better, present a unique angle for a common pain point.
Otherwise called strategic nurturing, this means educating your audience with the intention of selling. Here, you do not just leave your contact to guess what you mean, you teach them in detail and offer a solution at the end. The solution here – Your product.
Unfortunately, you may be doing it wrongly. Everybody wants to sell. Nobody wants to generate leads, nobody wants to nurture, and nobody wants to prime. Remember, you don’t build a house if you haven’t laid the foundation. It is only after you’ve gone through steps 1-3 that you can comfortably sell.
What other product do you have that you can sell alongside your other products? If your prospects can’t buy product A, do you have a product B that they can opt for? In some cases, you are going to make more money from Up selling than you will make from selling if done properly.
#6. Build a community
After going through these processes, you need to build a community. You need to have a tribe of firm believers in your brand who’d willingly take on anything you sell. Remember, the money is in the distribution.